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Beverly Hills is a destination spot that attracts people from all over the world, including those who come for personal health needs like plastic surgery and aesthetic dentistry. It’s a competitive market situated among the professional offices and entertainment firms that populate Century City and West Hollywood. Patients have high expectations and the practitioners know they’re watched closely.

A woman from South Carolina was visiting in Beverly Hills and heard about Dr. Sam Saleh, owner of Ora Dentistry Spa, and decided to get a second opinion. A dentist in her hometown told her she would need two dental implants. The woman had a low pain tolerance and sensitive teeth. Though she had come from across the United States, she went ahead with a procedure and Dr. Saleh corrected her problems without any implants at all.

The woman’s daughter said that Dr. Saleh has “a great cosmetic eye” and appreciated his “conservative” approach. His work led to having a new fan from a completely different part of the country.

National and international patients aren’t new for Dr. Saleh. He’s used to crossing time zones since he had grown up in London and attended dental school at King’s College, which was ranked in March 2016 as the top dental school in the U.K. and the fourth highest rated school in the world by QS World University Rankings.

Getting the competitive advantage to attract and retain a patient base takes careful planning and a commitment to one’s profession. Dr. Saleh has re-tooled his office and techniques to provide digital dentistry care which includes working with a CAD CAM system. He can take 3D images of mouths and teeth while working alongside the patient and provides same day service for crowns and implants. The latest dental tools and techniques, says Dr. Saleh, enhance the skills that he has developed through continuing studies.

The drive to learn and the desire to serve is what’s necessary to maintain a thriving practice in a hot market. The Beverly Hills Rodeo Drive Merchant Association claims on its website that its three block section is the “epicenter of luxury, fashion and lifestyle.” And overlooking it from a penthouse suite, is a dental practice where a patient from the southeast may wander in and be welcomed. Professionals in Beverly Hills who stay on top of their profession will find that their clientele will expand well beyond Los Angeles.

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